Perfect Horse Models?

I was looking through a horse magazine the other day when I came across an ad for a hay feeder that promotes free choice. It's a really cool feeder actually, as it protects the hay bale while the horse still has access to eat. But what I noticed about the ad was the horse. This was the most manicured horse eating hay that I have ever seen. Even the forelock was perfectly placed.

Has our human society for the perfect hair, skin, and body crept into the horse world?